Recently, I found a great way to explain twitter to older people. It’s Seinfeld.

Seinfeld was so popular because they’d take something ordinary that you thought no one else thought about (like double dipping) and make you aware that, “Oh my god someone else thinks this!”

That feeling that you get inside, when you realize you’re not alone in the world, and you know that people are just are crazy as you, is intoxicating. And if you’re really honest with yourself, you know that’s why you can’t stop checking twitter.

My grandfather, amazingly, has never seen Seinfeld. To him, my explanation is, “Twitter is Jewish people fighting over marble rye.”